Asia-Pacific brand refers to the brand extension in Asia-Pacific region(Asia and the Pacific Rim, including East Asia, China, Japan, the Russian Far East Regions and ASEAN countries in South-east Asia, and sometimes extends to the Oceania countries like Australia and New Zealand.) The value embodiment from different countries and regions are different, thus, the value impact to different regions are different too.
Asia-Pacific brand stands for the history and current situation of industrial clusters in the Asia-Pacific region, and it’s a symbol of the regional industrial clusters. At the same time, the Asia-Pacific brand is also an identification system which is composed of the names of Asia-Pacific region and Asia-Pacific industry in the core. As a brand for the Asia-Pacific industrial clusters, in nature, Asia-Pacific brand employs the properties of both industrial clusters and brands.
Among them, the Asia-Pacific brand shows that the content included in regional brands are broad, and natural and cultural features of the region, the internal structure of industrial clusters, industrial development policy environment and so on all become components of the regional brand and have an impact to the marketing of Asia-Pacific brand. The brand attribute indicates that the regional brand has all the attributes of the brand, and the most important ones are its characters in recognition, assets, competition, target clients and consumer features and so on.
The embodiment of the service contents of Asia-Pacific brand value includes sectors such as basic information presentation (market introduction, brand strategy, brand influence, etc.), social responsibility (economic contribution, ecological contributions, social contributions, etc.), legal rights (policies and regulations, brand protection), brand building (brand culture, brand position, brand investment) , which enriched the influence and manifestation of the brand in the Asia-Pacific region.